Terry
The Original Women's Bicycling Company
Terry has been innovating in the women's cycling world for over 30 years. Once poised to expand to much larger audience, they realized a top-to-bottom brand refresh was required. A new identity was developed. Rooted in strong feminine athleticism, speed, and a knod to road bike forms, the mark was designed to flow elegantly from down jacket to downtube. From there a full branding platform, strategy, guidelines, print, packaging, product, and apparel design was devised and executed over several years.
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Want to talk about a project? Amazing! I'm available for freelance work right now and would be happy to talk to you about it.
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