Terry Bicycles

Terry
The Original Women's Bicycling Company

Terry has been innovating in the women's cycling world for over 30 years. Once poised to expand to much larger audience, they realized a top-to-bottom brand refresh was required. A new identity was developed. Rooted in strong feminine athleticism, speed, and a knod to road bike forms, the mark was designed to flow elegantly from down jacket to downtube. From there a full branding platform, strategy, guidelines, print, packaging, product, and apparel design was devised and executed over several years.

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Credits

Creative direction by
John Siddle at JDK.

Get In Touch:

Want to talk about a project? Amazing! I'm available for freelance work right now and would be happy to talk to you about it.

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